California startup with Bulgarian roots introduces open marketplace for GPU resources

California-based Compute Exchange has launched an open exchange for GPUs and other compute resources, providing a marketplace where buyers and sellers can transact under fair and transparent conditions. The platform offers real-time price discovery, standardized contracts, and flexible purchasing to address inefficiencies in the AI compute market. 

Through an auction-based system, Compute Exchange aims to create a more open environment for trading compute resources, aiming to support broader access to AI infrastructure.

Simeon Bochev, co-founder and CEO of Compute Exchange, has been involved in the compute market since its early days, as a former executive at Apple and Lambda Labs. Compute Exchange was also co-founded by Don Wilson, the founder and CEO of DRW, a global trading firm. Woodside AI, a venture studio founded by Suna Said, also played a key role in backing the startup, ensuring it had the resources to address market challenges.

The demand for AI compute resources continues to grow, with projections that compute could become a major commodity in the coming years. However, the GPU market is currently dominated by a few major players, limiting options for buyers. Many face high costs, restrictive contracts, and limited flexibility in scaling their operations. By 2030, AI compute demand could account for a significant share of the U.S. energy grid, making fair access to these resources increasingly important.

Compute Exchange introduces an auction-based system that moves away from fixed pricing models, allowing prices to adjust based on real-time demand. This approach provides buyers with more flexibility while ensuring that costs align with market conditions. To simplify transactions, the platform also offers standardized contracts, making agreements clearer and more straightforward for all participants.  

A key focus of Compute Exchange is improving efficiency. The platform allows buyers to purchase only the compute resources they need, with the option to resell any unused capacity. This helps optimize resource allocation and reduce waste in an increasingly competitive market.  

Compute Exchange also emphasizes sustainability by providing transparency into the environmental impact of compute usage. Users can access data on emissions and explore carbon offset programs, contributing to more responsible resource management.  

Bochev highlighted the need for openness in the industry, stating that ensuring accessibility is key to fostering innovation. “We aim to improve how compute resources are allocated by making the market more transparent. By standardizing GPU access, we hope to create a more efficient and fair environment.”

Edward Hu, a partner at Woodside AI and an early contributor to OpenAI’s GPT-01, commented on the industry shift: “As compute resources become more integral to AI development, having an open marketplace will help improve distribution and efficiency. Compute Exchange is positioned to play a key role in this transition.”

Compute Exchange has already attracted early adopters, including Gcore, Nebius, and Voltage Park. Industry leaders recognize its potential to increase efficiency and fairness in the compute market.

“Access to compute resources is a key challenge for AI development,” said Sanjay Shakkottai, director of the Center for Generative AI at UT Austin. “Platforms that provide easier access to these resources will play a significant role in advancing the field.”

Arkady Volozh, founder and CEO of Nebius, also sees value in the platform: “We designed Nebius to be highly efficient in the compute space. Compute Exchange allows us to offer compute resources to a wider market, improving accessibility and optimizing our operations.”

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