- Hypefy, an AI agent designed to run entire influencer marketing campaigns with just a single sentence, announced they raised $1.75 million in seed funding to continue helping brands forge authentic connections with audiences.
- The round was led by Interactive Venture Partners, backed by the family office of Thomas Peterffy, the Founder and Chairman of Interactive Brokers Group, Inc., with additional support from Euroventures, Oktogon Ventures, and Intercapital. They joined Fil Rouge Capital and BA Dražen Pehar, who invested into Hypefy’s previous rounds.
- Hypefy is set to grow its team, accelerate development, and expand into the US and other European markets
Founded by a strong technical team with backgrounds in marketing, AI and finance, Hypefy leverages past performance data, audience metrics, and market specific factors to optimize influencer marketing campaigns end to end. Using highly trained machine learning and AI models, Hypefy eliminates major inefficiencies in influencer marketing spending for brands and digital marketing agencies.
Hypefy’s easy to use platform has quickly gained traction among well-known brands because of its precise audience targeting, authentic content, and viral performance.
“Demand for authentic content and efficient campaign management is growing fast, fueled by the rise of micro and nano influencers. Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients”, said Stjepan Zelić, CEO and co-founder.
“We empower brands to quickly enter new markets, avoid price haggling with influencers and optimize outcomes of their influencer marketing campaigns,” he added.
Established in 2021, the company provides effortless and efficient influencer hiring with storyline generation, audience matching, pricing, campaign management and payment for brands and digital marketing agencies. By combining past performance data with precise audience metrics, the startup enables the right influencers to be found and hired by matching brands, streamlining the process for all parties.
