- STORI, a martech startup using AI to automate the branding and content creation process, announced that it raised $500K in a pre-seed funding
- Led by accelerator fund 500 Global, the funding will enable STORI to increase its marketing and R&D efforts, connecting marketing teams and organizations with AI content generation and collaboration tools.
- Founded in 2022, the company has sustained consistent 20% month-over-month growth since its launch and has assisted in creating over 3,000 brands and 65,000 social media posts.
Reaching social media’s vast audiences requires not only quality content, but an understanding of when to post, which platforms to use, and the hashtags to include, with 24% of marketers saying they struggle to create lead-generating content.
STORI’s algorithms solve this problem by analyzing each post and optimize content generation for each user.
Likewise, with 35% of marketers stating that a lack of effective communication between teams presents the greatest challenge in the field, STORI also plans to increase its research and development spending.
“Marketers have to juggle multiple jobs — strategizing, copywriting, designing, analyzing, and outreach. All the while, those at larger organizations find themselves siloed, resulting in poor collaboration and inconsistent results that often undo all their hard work. While many sectors are concerned about the impacts of automation, marketing is one profession where the help it offers is welcomed with open arms,” Sandro Okropiridze, CEO of STORI, said in a statement.
The funding round follows a period of rapid growth for the startup, which has sustained 20% month-over-month user growth since its launch in 2023.
“We’re seeing that in the form of consistent user growth and growing engagement rates. At STORI, we’ve created a platform where agencies and marketing teams can deploy AI to lighten the workload without compromising the quality or consistency of their branding and content. But there’s still so much more potential and this funding will ensure we can continue to develop new, game-changing tools for our growing community,” Okropiridze concluded.