- Ability AI, a martech startup specializing in full-cycle paid marketing automation with autonomous AI agents, announced raising $1.1 million in pre-seed funding from SMRK VC as the lead investor
- Other funds and angel investors included tech entrepreneurs like Anthony Venus, Catherine Dahl, Nick Bilogorskiy, Andrey Akselrod, Dominic Schiavone, Vital Laptenok, Deborah McGargle, Joseph Lemay, and Kendall Hope Tucker.
- The investment will support Ability AI in expanding its team, updating product development, and releasing its system for public clients in the US and Europe.
Today MarTech is a booming niche with global spending estimated to reach $215 billion annually by 2027. The rapid development of AI technologies created thousands of solutions to improve marketers’ workflow, making it more effective.
Managing paid marketing campaigns often feels like dealing with a black box, from defining the right campaign strategy to continuous engagement and ongoing improvements required to get it right. This complexity limits access to successful campaigns.
Dozens of in-depth interviews with marketing pros and business owners have clearly defined the actual problems they face, including a lack of strategy and testing, unpredictable outcomes of ad campaigns, unproductive hypotheses, and a fear of mistakes. Because of the experience with poor-quality tech solutions, and a lack of understanding of AI tools` management and control, businesses are often hesitant to trust full automation.
The Ability AI SaaS platform consists of a swarm of specialized agents, responsible for strategy, content, landing pages, media buying, analytics, and overall marketing management. Each of the agents is responsible for its own area; by working together they can achieve complex goals, set up hundreds of experiments, and keep users at the forefront with the best marketing tactics.
“I envision a world where people can run multiple businesses from a single device, with AI handling daily marketing decisions. This allows you to focus on strategy, product, and unique creatives. For this, new systems are needed where AI sees the full picture about your products, campaigns, and competitors, and can act within defined boundaries. The technology is here, and it’s now about execution. We created Ability AI as a reliable tech tool with a clear vision, a product development roadmap, and effectively proven technology. Our agents use top tactics in paid marketing to achieve the best ROAS, revolutionizing digital commerce for marketers and business owners,” said Eugene Vyborov, the CEO and co-founder of Ability AI.
The product is being launched by a seasoned tech team led by serial entrepreneur Vyborov, who had several business launches and scaling in the US market. Moreover, Eugene has extensive expertise in creating AI systems.
The company has just released a Strategy Agent for beta testing, and once this testing is finished, Ability AI will introduce paid packages to access more sophisticated features. The rest of the platform is in active development, but users can already sign up to receive a priority on the waitlist. The initial system’s release is targeted at small batches of companies.
“I believe Ability AI will empower businesses by accelerating marketing effectiveness. Exciting to see what AI agents can do in such a fast-paced environment.”, said Vlad Tislenko, partner at SMRK VC, which is a global VC founded in 2013 focusing on seed through Series B stages, for startups with a clear connection to Ukraine and a high potential for economic, social, and environmental impact.
