TRMNL4 and Snap Inc. teamed up for Traction Builder, an online program for founders & CMOs of Seed-to-Series A consumer tech startups aimed to expand their audience.
Traction Builder provides startups with the tools and support needed to reach new users on Snapchat. Only 10 startups will be selected, ensuring a targeted and impactful experience.
The program includes:
- essential topics, including Marketing & Strategy, Analytics & Optimization, Product Development, and Fundraising & Growth.
- expert mentorship: founders and CMOs will work closely with mentors from Snap Inc. and other companies that have successfully scaled on Snapchat.
- $10,000 in Snapchat credits: startups will receive ad credits to kickstart their marketing efforts.
- Demo Day during the Slush Conference: the program ends with a private event, where startups will be pitching in front of 40+ investors and can compete for an additional $20,000 in Snapchat credits.
Since 2021, over 200 startups from 20+ countries have successfully completed TRMNL4’s programs. Several companies, including Bloomcoding, Inputsoft, EasySales, and QuickShippers, have collectively raised more than $12 million in funding.
“We’re excited to partner with TRMNL4 on Traction Builder at Snap Inc. Our mentors, drawn from both Snap Inc. and our top-performing clients, provide startups with the expertise to enter new markets and grow their audience. We aim to empower them with the resources for long-term success. Through Traction Builder, Snap Inc. is committed to empowering the next generation of innovators to achieve global success», Alexandra Tesler, Senior Client Partner at Snap Inc.
“At TRMNL4, we bring big tech companies, their services, and incredible experiences closer to startups just beginning their journey. We’re thrilled that Snap Inc. is among the companies actively supporting the CEE startup ecosystem. Traction Builder is more than just advice; it’s about rolling up our sleeves and working closely with startups to tackle their specific challenges and build real traction”, Tetiana Ladanova, Startup Program Lead at TRMNL4 by Genesis.
The deadline for applications is September 22. The selection stages include a pitch deck review and an interview. The program starts on October 14th.
