This is a guest post by Denis Rasulev, Business Development Executive at Digicode. He highlights that the mobile app market is changing due to AI and ML, as they enable apps to learn from and adjust to user behavior.
Why do you need to keep an eye on mobile app trends?
The world of mobile app development is always changing, going from simple, one-purpose apps to high-tech digital products. People are relying more and more on applications for their everyday tasks. By 2027, the market for mobile apps is expected to grow at an annual rate of 8.58%, taking the total market value to $756 billion.
A few cases of AI and ML improving user experiences involve intelligent virtual assistants, predictive text input, and personalized recommendations. Furthermore, AI-powered chatbots are developing into more complex tools that improve user engagement and provide effective customer service. Augmented and virtual reality technology has expanded beyond entertainment and gaming to retail, healthcare, and education. Mobile apps use AR to provide immersive experiences, such as virtual home tours and interactive purchasing. At the same time, VR is useful for virtual travel, treatment, and training simulations.
Top trends to emerge in 2024
The main reasons for the widespread development of mobile apps imply their portability and capacity for problem-solving. The fast-changing environment and new difficulties are forcing developers to push the boundaries of what is possible for a mobile app experience.
The prominent mobile app trends in 2024 involve the following features:
- AI and Machine Learning. By automating processes, delivering sophisticated insights, and personalizing user experiences, AI and ML will continue to transform mobile apps. In 2023, AI conquered the world. ChatGPT’s quick ascent serves as an example of its enormous potential. In just two months, this chat-based AI surpassed 100 million monthly users.
- Augmented Reality. AR has the potential to improve gaming and spread into all industries. AR-powered medical visualizations can turn into a basis for healthcare apps. Companies will involve AR to develop engaging experiences for customers with various needs.
- Internet of Things. The ability to control and monitor wearable technology, home security systems, and smart appliances is being extended to mobile apps that connect to Internet of Things devices. Individuals can have more convenience and control over their environment when they can operate and program gadgets using a smartphone app.
To fully realize these developments’ potential and offer users state-of-the-art solutions that meet their constantly changing needs, developers and businesses must keep up with these trends. Nofloods is a prominent example of such a service. It is an Android and iOS app that helps to monitor and manage flood barriers during operation. The app allows measuring water levels outside and inside the barriers and provides video-streaming from barrier locations. It has a convenient web-based administrative panel and allows to enable or disable pumps remotely.
How the mobile app evolution is going to reshape the world in 2024?
The environment of mobile apps is constantly changing. User expectations are rising exponentially due to evolving technologies requiring creative solutions and immersive experiences. Developers must keep up with the current trends to stay ahead of the game and attract users. In this case, the most popular options among users will imply the following features:
- Hyper-personalization. It is based on gathering and examining data. By utilizing client data, behavioral patterns, and past encounters, enterprises can acquire a significant understanding of personal preferences. AI and ML algorithms perform important functions in analyzing this data and providing personalized experiences. More than 92% of organizations use AI-driven customization to achieve growth. The data-driven, AI-powered approach to understanding and adapting to unique client preferences represents the new norm.
- Seamless omnichannel experiences. Businesses will prioritize creating a smooth customer experience across all touchpoints, including websites, mobile applications, and physical stores. This approach can include functions like seamless device switching, synchronized shopping carts, and universal logins. The goal of omnichannel experiences is to give people a more convenient experience.
The creation and execution of digital initiatives reveal numerous obstacles for companies. They should consider how digital innovations may affect their working algorithms. Companies must balance the need to ensure digital efforts align with their goals. Organizations should be able to oversee and incorporate diverse digital endeavors and programs. Business owners should pay special attention to investing in new development strategies and tools, including AI and ML.
Summarizing key predictions for mobile app trends in 2024
Conclusively, the development of mobile applications has evolved through a constant process of innovation and adjustment. To keep up with the constantly changing needs of users and the state of technology, developers have gone through several stages, from the early days of simple programs to the present day of cutting-edge technologies. Integrating AI, ML, and hyper-personalization will undoubtedly lead to the continued evolution of trends influencing mobile app development, offering developers the chance to create revolutionary digital solutions.
