- FAMS, an impact-driven parenting copilot that helps to build stronger emotional connections with kids and become better parents through conversations, has raised $400,000 in pre-seed funding.
- The round is led by SMOK Ventures, a US fund investing in CEE founders, Andrey Avsievich, a successful angel investor with 6 exits, Dmitry Smirnov, Partner at Flint Capital – early investor another successful health startup Flo, and the representatives of Pinterest, who joined their capitals as business angels.
- FAMS is planning to use the raised capital on product development and advancement, user acquisition, and exploring new international markets.
FAMS was founded by Belarusian expats Helene Malyutina (CEO) and Darya Kolkovskaya (COO), both experienced founders and mothers of two kids.
With Kolkovskaya being a practicing family psychologist for more than 10 years and certified professionals as consultants, the app is ensured to provide moms and dads with verified effective hacks for common challenges, personalized programs for nurturing child development, and engaging rituals to establish healthy habits. Moreover, it also features a specialized AI chatbot available for 24/7 support.
As more millennials and Gen Zs become moms and dads, the parenting psychology market, which makes up about $91.4 Billion, is steadily transferring from traditional family counseling, online services, courses and webinars into fast-access mobile solutions.
“We live in a truly amazing time, when every family has a unity, and every family member individually has opportunities to reveal their full potential. The FAMS app offers a new way of understanding and managing the emotional climate in the family through learning with interactive stories. We do not teach parents how to live and what to do. Instead, we give them a choice and with the help of a simulator show them the consequences of their everyday communication choices.” said Helene Malyutina, founder of FAMS.
According to SMOK Ventures, each their investment decisions starts with the founding team.
“Helene is determined, eager to learn, analytical, and has a gift of attracting awesome people, all the traits required to be successful as a founder,” said Borys Musielak, Founding Partner at SMOK.VC.
“The parenting app market is crowded with low-quality content, and I believe that FAMS has a chance to build something bigger than that: a global community, a safe place for parents to learn, exchange information, and connect with each other, a long-awaited manual for your child.” he added.
